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Zanza Williams

Zanza Weekly (October 29-November 5)

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The best marketing news, tips, advice, trends, social content, learning experiences and design freebies spotted this week.

My plan is to release this information weekly or monthly directly to your inbox. For now, keep an eye out on social and subscribe to my blog.

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WHAT inspired me

The experiences shared in this article from Creative Market made me reflect on some of the most important lessons I’ve learned as a creative. Two of the most important lessons I’ve learned are:

  1. Take feedback gracefully and “choose your battles”. When creating for others, remember it’s not YOUR personal project, it’s a collaboration. Mastering the art of compromise will make you a more effective creator.
  2. Perfection is a lovely goal but not always practical for day-to-day creating in the workplace. Save the intense perfectionism for your personal projects (or just enjoy the freedom of ditching it altogether!). 

all creative work builds on what came before. every new idea is a mix of one or two previous ideas.

austin kleon

Zanza Williams Digital Marketing Social Media Design

Photo by Robert Keane on Unsplash

WHAT MADE ME LAUGH

I’ve been conducting an SEO audit of this site in the past few weeks. This tweet from Beyonce of Marketing Junae Brown is certainly relatable.

WHAT CAUGHT MY EYE

McDonald's Mobile Ordering Ads

This award-winning McDonald’s ad campaign by Cossette seems to have resurfaced. Although created in 2019, it’s been popping up on my social feeds multiple times this week.

Also, see this other clever McDonald’s billboard campaign, also by Guy Moore.

WHAT'S #TRENDing

Last week, I stressed the importance of keeping up with trends. Social media is a key area, but it’s a lot to keep up with, especially for smaller businesses with limited resources. Here’s what you need to know right now:

  • Instagram just introduced new analytics that will give businesses a better insight into who’s engaging with their content, including enhanced demographic info such as top cities, top countries, top age ranges and gender.
  • Facebook changed its name this week amidst all its recent controversies.

Keeping this week’s roundup short and sweet. Comment below for anything you’d like to see in the next edition!

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