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Your mother was right:— Katelyn Bourgoin ⚡️ (@KateBour) October 20, 2021
Doing something just because “everyone else is doing it” is stupid.
True in childhood and true in marketing.
I always love to try out new apps or trends. I sometimes do it on this website to keep my skills fresh. But just because it looks good on one business, doesn’t mean it will look good on yours. Think first: Is this appropriate for my audience? Will the investment pay off? How can I measure success?
If you’ve been in one of my training sessions, you know the emphasis I place on TRENDS. You would also shudder if you saw my inbox. I subscribe to dozens of industry newsletters to stay on top of what’s happening in the marketing and design world – and you should, too.
Staying on top of industry trends keeps your strategy and your content fresh.
Here’s a quick read that will get you up to scratch on digital marketing trends plus Envato‘s prediction for design trends.
Keeping this week’s roundup short and sweet. Comment below for anything you’d like to see in the next edition!
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