Website aimed at talent agents and key industry industry players, created for a voiceover artist based in Brisbane, Australia. This was a challenging project that required use of a basic content editor with few options for customization. A bit of perseverance and creativity ensured an end result that exceeded the client's expectations.
Total Facebook revamp for a military operation based in the United Kingdom. My social media strategy increased followers by 30% in less than three months and boosted event attendance by up to 300%. The target audience of young airmen is notoriously difficult to reach, however meticulous research ensured content was appropriate, effective and kept them engaged.
TRAVEL MAGAZINE EDITOR, GRAPHIC DESIGNER + COPYWRITER
Created print and digital publications and advertisements for recreation and travel agencies based in the United Kingdom. Foot traffic went up by 25% following a rebrand of the bi-annual travel guide plus a revision of the promotional plan. Streamlined the publication schedule and design process to better meet deadlines. Increased digital presence utilizing tools neglected by others, such as such as cinema marquees, digital signage displays and social media.
MARKETING, GRAPHIC DESIGN + MAGAZINE EDITOR
Co-ordinated a team of designers to produce award-winning print and digital promotions for a variety of operations including retail, food and beverage, travel, recreation, fitness, community events and family programs. Managing the monthly AtEase magazine was a major focus, including interviewing, writing articles, editing, layout design, print and distribution. My unique methods and expertise were later recognized with the opportunity to provide designer training to another Air Force marketing team.
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